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Toni O'Keeffe

Toni O'Keeffe

Vice President and Chief, Communications and Public Relations

Toni O'Keeffe was appointed to the position of Vice President and Chief Communications and Public Relations in 2012. She has been a professional communications and public relations practitioner for over twenty-five years, a field of work that she loves.

In her role as Vice President Communications and Public Relations, she is responsible for providing strategic leadership and direction to a diverse range of communication functions including: communications planning, issues management, media relations, health promotion, partnership development, government relations, community relations, and web and social media engagement.
 
As a senior administrator, Toni has been described as innovative, a talented human resources manager, intuitive, visionary, “quick” and a strong leader that possesses the ability to get things done on budget and usually ahead of schedule. 

Toni has a rich background having held senior positions in the post-secondary industry, the Federal Government and the not-for-profit sector. Her fields of specialty include: managing change, communications management and relationships development, brand management, and media and government relations.

She holds a master's degree in Communications and Public Relations Management from Royal Roads and attended the University of Victoria’s Fine Arts Program.

Toni is a member of the Canadian Public Relations Society and the International Association of Business Communicators.  She lectures on a broad range of communications topics within both the college and university system in BC.

To contact Toni, please call her assistant, Sarah Kowalenko, at (250) 740-6951 or e-mail: Sarah.Kowalenko@viha.ca