National Breastfeeding Week 2013 celebrations are now done.
What do breastfeeding and books have in common? Both nourish a child's mind and are important factors in their growth and development. This year we celebrated at local libraries, health units, malls and community events.
We had a successful flash mob on Thursday, October 3 in Victoria, and Breastfeeding Challenge on October 5 at 6 locations on Vancouver Island.
We had great media coverage in all locations. View the video about the flash mob here.
In partnership with the Greater Victoria Public Library and the Vancouver Island Regional Libraries, along with community partners, Island Health invited moms, dads and babies, along with siblings and caregivers to learn more about this connection at the 12th Annual Quintessence Breastfeeding Challenge held on Saturday, October 5.
The Quintessence Breastfeeding Challenge is an international event to highlight the importance of breastfeeding by setting the record for the most babies breastfeeding at one time. There were 214 sites registered around the world to participate in the Challenge. For more infomation about the Quintessence Foundation, click here.
Island Health's Public Health Nurses and Nutritionists, along with Library staff, were on hand to provide information and answer questions about breastfeeding and early literacy.
One hundred and twenty (120) moms and 122 babies participated in the Latch-on at 11:00 a.m. on Saturday, October 5:
- Port Alberni: 12 moms and 13 babies
- Parksville: 5 moms and 5 babies
- Nanaimo: 25 moms and 25 babies
- Duncan: 11 moms and 12 babies
- Comox: 22 moms and 22 babies
- Victoria: 45 moms and 45 babies
Participating moms said they enjoyed themselves and felt empowered doing it together, at the same time, in one place.
Check back here for The Challenge 2014 date and locations.